Google and Reddit expand partnership, will bring easier navigation to the platform

Reddit is notorious for having a bad search engine, and for years everyone preferred to use Google search instead of the platform’s own.

Today, the platform revealed that it won’t be changing, but rather expanding its partnership with Google. Google will gain access to the network’s data API, and in return, content and communities will be easier to find
Reddit will build on its existing partnership with Google Cloud and integrate new AI-powered capabilities to enhance the website, the two companies confirmed.

Google will facilitate a more content-forward display of Reddit information, making it easier for people to participate in Reddit’s unique conversations.

Google also said it will use the Reddit data API to understand and better display content and train its engine to use information in more accurate and relevant ways.

The extended partnership will not change Google’s use of publicly available crawlable content for indexing, training and displaying Google products.

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