With 100 days to go until the Olympic flame is lit in Paris, Samsung, a partner of the IOC for over two decades, has chosen to mark the milestone with a partnership announcement.
The Korean company will support 44 teams of Samsung Galaxy athletes throughout the Olympic Games in Paris this summer. These athletes will receive additional support from Samsung to “maximize their potential,” according to a company statement.
Samsung Europe CMO Benjamin Brown hopes that this community of athletes will be the start of a long-lasting relationship between Samsung, but with each other.
Here is the full European Team Samsung Galaxy Athletes list. It includes gold medalists from Tokyo 2020 and athletes with great prospects of medaling in Paris:
Some of these athletes were already announced as global partners, but some of them will be part of local activities and act as brand ambassadors to their fans and supporters.
